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Bitcoin's Simplest Path May Be Its Downfall

Michael Thornton 21.06.2026

The ETF Conundrum

Trezor's Chief Commercial Officer Danny Sanders warns that making bitcoin too accessible could undermine its core principles. Sanders spoke about the challenges of self-custody, a key aspect of bitcoin ownership. Trezor is a major hardware wallet provider.

Simplifying self-custody remains one of bitcoin's biggest onboarding challenges, according to Sanders. The company's estimates suggest that only 12 million to 13 million crypto users worldwide rely on hardware wallets. This number is relatively small compared to the overall number of investors who have poured more than $5 billion into bitcoin-related products.

Sanders believes that if bitcoin becomes too mainstream through products like ETFs, it could lose its decentralized nature. Let's just put it in an ETFis a phrase Sanders considers the worst outcome for bitcoin. This approach could simplify investing in bitcoin but may compromise its underlying principles.

Is Simplification a Threat to Bitcoin's Integrity?

Trezor's concerns highlight the tension between making bitcoin more accessible and preserving its core values. Sanders' comments suggest that the ease of investing through ETFs might attract more investors but could also lead to a loss of control over one's assets.

The consequences of making bitcoin too mainstream could be significant. If investors rely too heavily on ETFs, the decentralized nature of bitcoin may be compromised. This could have long-term implications for the cryptocurrency's value and its ability to operate independently.

Frequently Asked Questions

What is the main challenge facing bitcoin adoption? The main challenge is simplifying self-custody while maintaining bitcoin's decentralized nature. Self-custody is a complex process for new users.

What is Trezor's estimate of hardware wallet users worldwide? Trezor estimates that 12 million to 13 million crypto users rely on hardware wallets globally.

How much have investors poured into bitcoin-related products? Investors have invested more than $5 billion in bitcoin-related products.

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